The embodiments of present invention relates to a signal transmission method and an apparatus. The signal transmission method includes: performing, by a base station, rate matching of a unicast signal according to a multicast/broadcast single frequency network MBSFN reference signal MBSFN RS; and sending, by the base station, the unicast signal to user equipment UE. By means of the signal transmission method and the apparatus, resource usage can be increased, and continuity and effectiveness of performing broadcast multicast related measurement by UE are ensured.