Surfacing visual representations of universal applications is described. In one or more implementations, visual representations of universal applications purchased or installed on other devices associated with a user account are surfaced in an application launcher interface on a current computing device. The visual representations are selectable (e.g., with a single click or tap) to install the universal application on the current computing device. This enables the user to quickly and easily install universal applications already purchased on other devices onto a current device without having to perform any additional action, such as navigating away from the application launcher interface to enter payment information. In one or more implementations, the visual representations of the universal applications are surfaced under a “recently added” section and/or an “on other devices” section of the application launcher to enable the universal applications to be easily located by the user.