Systems and methods are provided and include a web server configured to provide data to a terminal for generating a first, second, and third web page display screens within a web browser. The first web page display enables selection of a particular color family. The second web page display screen is generated in response to the selection and has an enlarged display of the particular color family. The enlarged display includes color chips associated with the particular color family and enables selection of a particular color chip. The third web page display screen is generated in response to the selection of the particular color chip and has an enlarged display of the particular color chip. A thumbnail navigation frame displays color families, a link enabling return to the first web page display screen, and a color name and/or a color number associated with the particular color chip.