A method and system for overlaying content on a multimedia content element. The method includes: partitioning the multimedia content element into a plurality of partitions; generating at least one signature for each partition of the multimedia content element, wherein each generated signature represents a concept; determining, based on the generated at least one signature, at least one link to content; identifying, based on the generated at least one signature, at least one of the plurality of partitions as a target area of user interest; and adding, as an overlay to the multimedia content element, the determined at least one link to content, wherein the at least one link is overlaid on the at least one target area.