Disclosed are a method and apparatus for transmitting a frame. A method for transmitting a frame in a wireless LAN comprises the steps of: an AP transmitting a first RTS frame, through a primary channel, to a plurality of first target STAs; the AP receiving, from one target STA from among the plurality of first target STAs, a first CTS frame as a response to the first RTS frame, through the primary channel; and the AP transmitting, to the plurality of first target STAs, a plurality of pieces of first downlink data for each of the respective plurality of first target STAs, through a plurality of first subbands included in the primary channel on one first data frame, wherein a first RTS frame may include identification information for each of the plurality of first target STAs.