An automobile floor mat with increased added value is provided by making an insect repellent member, an odorizing member, or a deodorizing member continuously replaceable. The automobile floor mat includes a mat body that is laid on a floor of an automobile and a storage portion that is fixedly attached to the mat body and stores at least one member selected from the group consisting of an insect repellent member, a deodorizing member, and an odorizing member.