A golf ball paint composition includes primarily a urethane paint made of a polyol and a polyisocyanate. The polyol is an acrylic polyol, and the composition has an elastic work recovery of at least 70%. The paint composition has a high self-repairing ability and is of high quality as a golf ball paint. Golf balls coated with this composition are able to maintain a good durability, in addition to which they have an excellent abrasion resistance and an excellent ball appearance.