A system and method is disclosed for exchanging an incentive for a project contribution. At least one electronic database includes project information, electronic media associated one or more projects, incentive information representing at least one incentive, and user information representing a plurality of registered users. At least one first electronic media related to at least one first project is received, and at least some of the incentive information is selected that is respectively related the project(s). At least one electronic prompt related to the at least some of the electronic incentive information is generated, and transmitted to a device. A response to the prompt is received, and media distribution information is generated that is based on the first media. Further, a request for at least feedback associated with the electronic media distribution information is generated and transmitted, and feedback is received. Thereafter one or more incentives are provided.