Object usage analytics are described. In one or more implementations, a digital medium environment is described in which sensors are included as part of objects, detect usage events that result from object usage, and produce sensor data indicative of the events. In this digital medium environment, a method is described of efficiently aggregating the sensor data and accurately making a determination of object usage from the aggregated sensor data to answer queries regarding the object usage that are made by users via analytics tools of a cloud reporting platform. Sensor data is obtained for an object that describes a usage event of the object. Once obtained, the sensor data is converted into aggregated usage data that is aggregated with other usage data of the object and maintained in the cloud reporting platform. The cloud reporting platform exposes analytics tools, which can provide users with a variety of information describing object usage. Using these tools, users make queries for information regarding usage of objects. In response to receiving such queries, answers are generated to present information that describes usage of the object to the user via the analytics tool.