In one embodiment, a solar heat collecting system includes a heat collector configured to heat a heat medium by a sunray. The system further includes a heater configured to heat a heating target fluid by the heat medium. The system further includes a heat medium pipe configured to circulate the heat medium between the heat collector and the heater. The system further includes a temperature sensor configured to measure a temperature of the heat medium flowing from the heat collector toward the heater, at a position located upstream of an initial bent portion of the heat medium pipe in a region where the heat medium pipe extends from the heat collector toward the heater. The system further includes a controller configured to control heating of the heat medium in accordance with the temperature of the heat medium measured by the temperature sensor.