An image forming apparatus and an image forming method through which an effect of granting flavor to a printing object is excellent. In accordance with an embodiment, an image forming apparatus comprises a developing device and a fixing device. A toner is housed in the developing device. The fixing device includes a fixing roller and a pressure roller. The toner contains binder resin and a microcapsule in which perfume is encapsulated. A glass transition temperature of the toner is below 60 degrees centigrade. A nip part is formed by the fixing roller and the pressure roller. A pressure applied to an image receiving medium passing through the nip part is below 0.19 N/mm2.