A method and associated systems for enabling digital asset reuse. Users are each associated with a collection of digital assets and each user and each asset is assigned an eminence value. When a first user initially accesses an asset, the asset is copied to the first user's collection, thus indicating the first user's favorable view of the asset. When a second user accesses the first user's copy, the asset is copied to the second user's collection, and the eminence of the first user and of the asset are increased. If a third user accesses the second user's copy, the asset is copied to the third user's collection and eminence values of the first and second users and of the asset increase. The second user may locate an asset in the first user's collection through means that include the second user's decision to “follow” the first user.