Provided are an apparatus and a method for receiving digital radio broadcasting. The apparatus according to the present invention includes: a communication unit including a GPS receiving module and a broadcasting receiving module; an output unit receiving and outputting the broadcasting signal through the broadcasting receiving module; and a service linking processing unit requesting service linking information based on current geolocation information received through the GPS receiving module and broadcasting service information included in the broadcasting signal when a receiving sensitivity of the broadcasting signal which is currently received is less than a predetermined reference value and performing service following based on the service linking information provided from a service linking providing server based on the current geolocation information, wherein the service linking information includes information on the same broadcasting service as a broadcasting service which is currently received.