A vehicle wheel spoke connection, including: a rim; a hub; a plurality of spokes extending between the rim and hub with a first portion connected to the rim, a second portion opposed to said first portion and connected to the hub, a span portion between the rim and the hub, and an applied tensile load along the span portion; a bracing element including the rim and/or hub. The spoke has a longitudinal axis and is composed of reinforcement fibers in a matrix. The external surface of the spoke includes a pre-formed configured surface comprising a multiplicity of laterally outwardly projecting engagement surfaces that are longitudinally spaced. The spoke is connected to the bracing element by a longitudinal engagement comprising a multiplicity of longitudinally spaced overlie engagements associated with the spoke engagement surfaces. The longitudinal engagement supports the tensile load.