A computer-implemented method and an apparatus facilitate user engagement on enterprise interaction channels. Information related to a current journey of a user on one or more enterprise interaction channels is received. The user is categorized as one of a hot lead, a warm lead, and a non-hot lead based, at least in part, based on the received information related to the current journey of the user. If the user is categorized as the non-hot lead, a user interface (UI) displayed to the user is modified. The UI is modified to facilitate user engagement for converting the user from a non-purchasing entity to a purchasing entity.