An electrostatic atomizing device includes a discharge section capable of retaining a liquid, a voltage applying section for applying a voltage to the discharge section, and a control section for setting the voltage applied by the voltage applying section to a given voltage at which a charged particulate water can be produced in an amount equal to or greater than a given amount. The control section is configured to set the voltage applied by the voltage applying section to a voltage lower than the given voltage at an operation start, and then to change the lower voltage to the given voltage. The electrostatic atomizing device can shorten a time needed before the electrostatic atomizing phenomenon occurs.