The present disclosure is generally related to systems, methods, and computer-readable storage devices for determining suitability of data presentation on a mobile device. An exemplary system is configured for receiving data descriptive of a communication to be distributed to a plurality of mobile devices; analyzing the data to identify one or more attributes of the communication; and generating a score for the communication based on the one or more attributes of the communication, wherein the score is representative of a suitability of the communication for presentation at a mobile device.