A fixing device includes a fixing belt and an opposed rotator to press against a nip formation pad via the fixing belt to form a fixing nip between the fixing belt and the opposed rotator. A primary heater and a secondary heater heat the fixing belt. The secondary heater includes a lateral end heat generator. The nip formation pad includes a base and at least one thermal conductor being interposed between the base and the fixing nip and having a thermal conductivity greater than a thermal conductivity of the base. The at least one thermal conductor includes an outboard edge disposed between an inboard edge and an outboard edge of the lateral end heat generator and disposed outboard from a conveyance span of the fixing belt in an axial direction of the fixing belt, where a recording medium is conveyed over the fixing belt.