This application relates to features for a mobile device that allow the mobile device to assign utility values to applications and thereafter suggest applications for a user to execute. The suggested application can be derived from a list of applications that have been assigned a utility by software in the mobile device. The utility assignment of the individual applications from the list of applications can be performed based on the occurrence of an event, an environmental change, or a period of frequent application usage. A feedback mechanism is provided in some embodiments for more accurately assigning a utility to particular applications. The feedback mechanism can track what a user does during a period of suggestion for certain applications and thereafter modify the utility of applications based on what applications a user selects during the period of suggestion.