A method and system for determining access permissions to personalized clusters of multimedia content elements are provided. The method includes receiving a permission index designating at least the content description of at least one personalized cluster and an authentication factor; analyzing the content description; checking if there is at least one personalized cluster that matches the analyzed content description; and generating privacy metadata for each matching personalized cluster, wherein the privacy metadata includes at least the authentication factor associated with the respective content description matching the personalized cluster, wherein the generate privacy metadata determines access permission to the matching personalized cluster.