A fixing device includes a fixing belt that is endless and rotatable in a rotation direction and a nip former stretching the fixing belt and including an elastic layer as a surface layer. A pressure rotator presses against the nip former via the fixing belt to form a fixing nip between the fixing belt and the pressure rotator, through which a recording medium is conveyed. A presser is disposed downstream from an exit of the fixing nip in a recording medium conveyance direction. The presser brings the fixing belt into contact with the pressure rotator.