A system and method of generating useful page names for product categories is disclosed. A system accesses a set of search terms associated with a particular product category. The system identifying product category names for the particular product category and one or more associated product categories. The system creates a plurality of potential product category names. For each potential product category name the system compares the potential product category name to the set of search terms associated with the particular product category. In accordance with a determination that the potential product category name matches any of the search terms, the system adds the potential product category name to a set of matching potential product category names. The system selects a product page name from the set of matching potential product category names and assigns the selected product page name to a webpage associated with the particular product category.