An information processing apparatus includes a first near field communication unit that transmits a first wireless signal for performing first near field communication; a second near field communication unit that transmits a second wireless signal for performing second near field communication; and a communication control unit that controls the first and second near field communication units such that the first wireless signal and the second wireless signal are alternately transmitted, identification information of a user is acquired from a terminal device via the first near field communication when connection via the first near field communication is established in response to transmitting the first wireless signal, and identification information of the information processing apparatus is transmitted to the terminal device via the second near field communication when connection via the second near field communication is established in response to transmitting the second wireless signal.