Technologies for controlling a machine include a compute system configured to control operation of the machine. The compute system is configured to detect a moral conflict related to the operation of the machine and determine operational choices for operation of the machine to resolve the moral conflict. The compute system also determines a moral agent likely to be affected by each operational choice and one or more moral rules applicable to the moral conflict. The moral agents may be weighted based on a set of weighting rules, which may vary based on geographical location and/or other criteria. Each moral rule defines a goal to be achieved by the operation of the machine. The compute system is further configured to select one of the operational choices to resolve the conflict based on the determined moral agents and the moral rules and control the machine to perform the selected operational choice.