The invention relates to a control device (1) for automotive vehicle comprising:—a tactile surface (2) intended to detect a contact of a finger of a user, and—a haptic feedback module (4) configured to vibrate the tactile surface (2), characterized in that it comprises a drive unit (5) configured to drive the haptic feedback module (4) so as to generate a haptic feedback in response to a press on the tactile surface (2), the haptic feedback being composed:—of at least two individual haptic patterns (M1, M2, M3 . . . Mn) which exhibit an identical trend and are generated successively, with—a period with no haptic feedback (B1, B2) intercalated between two successive individual haptic patterns (M1, M2, M3 . . . Mn),—the energy of the individual haptic patterns (M1, M2, M3 . . . Mn) varying with their repetition. The present invention also relates to a method of control for the control of such a device.