The present disclosure relates to a wireless power transmission apparatus provided with a data backup function, and a method for controlling the wireless power transmission apparatus. A wireless power transmission apparatus which transceives wireless signals with a mobile terminal receiving wireless power according to the present invention comprises: a first wireless communication module sensing, via near-field communication, whether the mobile terminal is in a wireless recharging region of the wireless power transmission apparatus; utilizing the detection of the mobile terminal by the first wireless communication module, a second wireless communication module receiving data stored in the mobile terminal in order to carry out backup of the data; memory for storing the data, which is stored in the mobile terminal, received by means of the second wireless communication module; a power transmission unit for transmitting wireless power to the mobile terminal in the wireless recharging region; and a control unit for controlling any one from among the first wireless communication module, second wireless communication module, memory and power transmission unit, wherein the control unit carries out, via the first wireless communication module, an authentication process with the mobile terminal by means of authentication information, for backing up data, previously stored therein, and following the completion of the authentication process, the second wireless communication module is controlled to receive data stored in the mobile terminal.