A guide assembly for a displaying a plurality of products is disclosed. The guide assembly includes a base, a first lateral wall and a second lateral wall. The base includes a product-supporting surface defining a longitudinal axis. Each lateral wall includes a plurality of support members and a rail. The support members extend upwardly from a lateral side of the base. The rail is spaced above the base and extends along portions of the support members. A proximal-most support member of the first lateral wall is longitudinally offset from a proximal-most support member of the second lateral wall.