In accordance with one embodiment, an image forming apparatus comprises a cassette for paper feed configured to contain a tray capable of stacking papers stored in a packaging member of which one end portion is opened, together with the packaging member; a paper feed section configured to contain a pickup roller which picks up the papers stored in the packaging member from the opened end portion of the packaging member; a regulating member configured to regulate that the packaging member is conveyed from the tray of the cassette; and a protrusion configured to be formed and protrude from the regulating member to cover the opened end portion of the packaging member.