The invention presents a device and a method for placing and attaching a strip inside a tire. Specifically, the tire is positioned on a mounting in relation to a centering means, and an adhesive device is placed inside the tire. While the tire is rotated, the strip is moved inside the tire, wherein a pressure force is applied to said strip. The strip is driven at a linear speed greater than the rotation speed of the tire, thus producing an effect of compressing said strip, the length of which becomes less than the nominal length thereof, thus creating a space between both ends of the strip such that, after release, the strip scrapes the adhesive device, which is repositioned on said ends, thus simultaneously causing said ends to be attached end to end.