A vehicle bumper guard assembly adapted for use on a vehicle having a license plate and a bumper. The preferred vehicle bumper guard assembly comprises a license plate frame having at least one frame attachment structure and being adapted to receive and retain the license plate. The preferred vehicle bumper guard assembly also comprises at least one lateral assembly having a first end, a second end, and at least one pad. In the preferred vehicle bumper guard assembly, the first end of the lateral assembly comprises a first lateral assembly attachment means adapted to be attached to the at least one frame attachment structure of the license plate frame, the second end of the lateral assembly comprises a second lateral assembly attachment means adapted to be attached to the vehicle, and the at least one pad is disposed adjacent to the bumper of the vehicle.