The present disclosure relates to a communication technique and system for combining 5G communication systems with IoT technologies to achieve a higher data rate beyond 4G systems. The present disclosure can be applied to intelligent services (e.g., smart homes, smart buildings, smart cities, smart or connected cars, healthcare, digital education, retail businesses, and security and safety related services) on the basis of 5G communication technologies and IoT related technologies. The disclosure provides a method for an electronic device to provide an augmented reality service. The method may include receiving content related information for an object; transmitting a request for at least one content among multiple contents related to the object based on filtering information and the content related information, and outputting at least one content received in response to the request in a virtual region.