A method for handling a container having a longitudinal axis, the method comprising: moving at least one handling unit along a path; feeding the container to the at least one handling unit to be retained and advanced along the path; filling the container with a pourable product by activating a filling device of the at least one handling unit; pressurizing the container via a pressurization circuit of the filling device as the container is advanced along the path; and applying a label to an outer surface of the container after pressurizing the container but before filling the container with the pourable product.