Objects are to provide a ferrite powder having a residual magnetization and a coercive force larger than those of spherical hard ferrite particle, and magnetic permeability μ″ is maximum in a specific frequency range, a manufacturing method thereof, a resin compound containing the ferrite powder, and a molded product made from the resin compound. To achieve the objects, a hexagonal plate shaped ferrite powder containing 7.8 to 9 wt % of Sr, 61 to 65 wt % of Fe, and 0.1 to 0.65 wt % of Mg, a manufacturing method thereof, a resin compound containing the hexagonal plate shaped ferrite powder, and a molded product made from the resin compound are employed.