Example embodiments of the present disclosure include a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing a recommendation based on a level of buying intent of an individual. Consistent with some embodiments, the method may include monitoring an amount of time an individual wears a particular item while in a fitting room of a retail store, and determining an interest level of the individual in purchasing the item based on the amount of time the individual wears the item. The method may further include generating and providing a recommendation for an additional based on the determined level of intent.