An encoding apparatus for encoding an image includes: a communicator configured to receive, from a device, device information related to the device; and a processor configured to encode the image by using image information of the image and the device information, wherein the processor is further configured to process the image according to at least one of the device information and the image information, determine a non-encoding region, a block-based encoding region, and a pixel-based encoding region of the image according to at least one of the device information and the image information, performs block-based encoding on the block-based encoding region by using a quantization parameter determined according to at least one of the device information and the image information, perform pixel-based encoding on the pixel-based encoding region, generates an encoded image by entropy encoding a symbol determined by the block-based encoding or the pixel-based encoding, and generate a bitstream comprising the encoded image, region information of the block-based encoding region and the pixel-based encoding region, and quantization information of the quantization parameter, and wherein the communicator is further configured to transmit the bitstream to the device.