Methods, systems, computer-readable media, and apparatuses for image processing and utilization are presented. In some embodiments, an image containing at a face of a user may be obtained using a mobile device. An orientation of the face of the user within the image may be determined using the mobile device. The orientation of the face of the user may be determined using multiple stages: (a) a rotation stage for controlling a rotation applied to a portion of the image, to generate a portion of rotated image, and (b) an orientation stage for controlling an orientation applied to orientation-specific feature detection performed on the portion of rotated image. The determined orientation of the face of the user may be utilized as a control input to modify a display rotation of the mobile device.