A computing device for inserting an effect into a 360 video receives the effect from a user. A target region is also received from the user, where the target region corresponds to a location within the 360 video for inserting the effect. Next, the following steps are performed for each frame in the 360 video. The effect is inserted on a surface of a spherical model based on the target region, and two half-sphere frames containing the effect from the spherical model are generated. The two half-sphere frames are stitched to generate a panoramic representation of the effect, and the panoramic representation of the effect is blended with an original source panorama to generate a modified 360 video frame with the effect.