The disclosed embodiments include computerized methods, systems, and devices, including computer programs encoded on a computer storage medium, for integrating voice-based interaction and control into a native graphical user interface (GUI) of an executed application. For example, a communications device may obtaining component data identifying a plurality of components of a voice-user interface from a computing system maintained by a voice-service provider, and may execute an application linked to a corresponding one of the components of the voice-user interface. The communications device may generate the native GUI based on an output of the executed application, and may generate an interface element representative of the corresponding one of the components of the voice-user interface. The communications device may present the generated interface element within the native GUI, which may embed the corresponding component of the voice-user interface into the native GUI.