An object of the present invention is to provide a vehicle communication system which distributes information which is necessary in vehicle units. A vehicle communication system according to the present invention includes: a vehicle base station which performs wireless communication with a vehicle terminal installed in a vehicle to receive vehicle related service; and a server apparatus which specifies the vehicle base station of a message distribution destination according to the vehicle related service to be provided, and distributes a message related to the vehicle related service to be provided, to the specified vehicle base station. When receiving the message transmitted from the server apparatus, the vehicle base station transmits the message to the vehicle terminal which subscribes to the vehicle related service related to the message, from a plurality of vehicle terminals and located in a communication area formed by the vehicle base station.