A method for developing discount offers to consumers on a network is provided. The method is executed by one or more computing processors and computer hardware and describes receiving, at a server, at least an input at a from each of a merchant client in communication with the server over the network, a merchant finder client in communication with the server over the network, generating a unique identification code for the merchant finder client in response to the input from the merchant finder client, outputting the unique identification code to the merchant finder client, generating an interface for the merchant client, the interface configured to allow a merchant to establish and optimize a discount offer for the consumer, upon a purchase of the discount offer by the consumer, receiving the unique identification code, assigning a value to the merchant finder client based on the purchase. A system of developing discount offers is further provided.