An image search apparatus including: an accumulation unit that accumulates search target images; an area detector that learns search priority by analyzing first information extracted from a plurality of first areas included in a plurality of the search target images, analyzes second information extracted from a plurality of second areas included in a query image, and detects the second areas, the search priority of which is high, as conspicuous areas by using the second information; and an image search unit that searches for the search target images by using an image feature extracted from the conspicuous areas.