A method and system of providing content differentiation between thumbnails. One method includes receiving a first video and selecting a first thumbnail from the first video. The method includes receiving a second video and selecting a second thumbnail from the second video. The method includes determining whether a first scene of the first video matches a second scene of the second video. The method includes comparing the first thumbnail and the second thumbnail to determine a thumbnail similarity when the first scene of the first video matches the second scene of the second video. The method includes selecting a new thumbnail to replace either the first thumbnail or the second thumbnail when the thumbnail similarity meets or exceeds a predetermined threshold. The method includes displaying the new thumbnail and the other of the first thumbnail and the second thumbnail.