Provided is a method for producing a transparent conductive film. The method includes steps of: processing a colored compound according to a water flow dispersion method to obtain a crushed colored compound having a number average particle diameter in the range of 0.03 μm to 0.5 μm; adsorbing the crushed colored compound to a metal nanowire body to obtain at least one metal nanowire; and forming a transparent conductive film on a substrate by using a dispersion liquid comprising the at least one metal nanowire.