Provided are methods, systems, and computer-program products for responding to a natural language communication, sending a response to request additional information from a user, and exposing an invocable method for accessing a virtual database. Some examples relate to a bot server that can respond to natural-language messages (e.g., questions or comments) through a messaging application using natural-language messages. Other examples relate to storage of event data associated with a web page or a mobile application. Event data can describe one or more actions performed in relation to the web page and/or the mobile application. Other examples relate to behavioral analytics of the event data.