A method and apparatus for adaptively providing multiple bit rate streaming media in a server. The method for adaptively providing multiple bit rate streaming media comprises: acquiring network quality information; in the case that it is determined based on the network quality information that bit rate switching is needed, selecting one queue from all queues as the transmitting queue, wherein multimedia data frames with different bit rates for the same media content are stored in different queues; reading the multimedia data frame from the transmitting queue and sending it, and deleting all multimedia data frames in other queues having the same media content as the already-sent multimedia data frame. The technical solutions provided by the present disclosure reduces bit rate switching delay while implementing adaptive bit rate switching, and implements quick and seamless adaptive bit rate switching.