Devices, computer-readable media, and methods for allocating a source specific multicast internet protocol address to a streaming media content are disclosed. For example, a processor of a device may receive a streaming media content, allocate a source specific multicast internet protocol address to the streaming media content for a base station of a cellular network, allocate a first broadcast channel of the base station to the streaming media content, and associate the first broadcast channel with the source specific multicast internet protocol address. The processor may further generate a manifest file, the manifest file including an identification of the streaming media content and the source specific multicast internet protocol address, transmit the manifest file via a second broadcast channel of the base station, and transmit the streaming media content via the first broadcast channel of the base station.