In one embodiment, a method comprises accessing a plurality of images stored in a data store, and for a first image of the plurality of images, determining a color distribution of the first image, wherein the color distribution of the first image is based on a frequency of one or more colors depicted in the first image. The method further comprises, based on the color distribution of the first image, assigning the first image to a particular image class, wherein the particular image class further comprises a second image, wherein the assigning of the second image to the particular image class is further based on a color distribution of the second image. The method further comprises based on at least the first image and the particular image class, determining a particular color profile, assigning the particular color profile to the first image and the second image.