At least one example embodiment discloses a pre-vapor formulation reservoir configured to contain a pre-vapor formulation material, a heating element coupled to the pre-vapor formulation reservoir and configured to heat at least a portion of the pre-vapor formulation material into a generated vapor and provide the generated vapor to a first portion of a channel, a tobacco housing at a second portion of the channel and positioned to receive the generated vapor, the tobacco housing including tobacco and at least one air flow element in the tobacco housing to direct at least a first portion of the generated vapor towards an end of the non-combustible smoking element.