A topic profile may be generated based on several words/phrases. The topic profile may include social media content items such as a social media post from a variety of social media sources. The topic profile may be presented to a user via a user interface that displays the one or more included/excluded words/phrases that may form the basis of a query for the topic profile. The user interface may display one or more representative social media content items and/or a word cloud of words/phrases related to the query. A user may select one or more words/phrases in the word cloud and/or one or more social media content items to be included in and/or excluded from the topic profile. The implementations disclosed herein may allow rapid filtering of a potentially large group of content items from potentially disparate social media sources.