This disclosure relates to a method, system, and medium to exchange service management contents with a cloud entity via a self-contained cloud content package. The device retrieves a plurality of service management contents for a first cloud controller that offers a cloud service. Also, the device generates a self-contained cloud content package including a plurality of service management contents and a plurality of associated dependencies and configurations. The self-contained cloud content package includes elements for provisioning and managing the cloud service offered by the first cloud controller. Moreover, the device exchanges the plurality of service management contents with a second cloud controller in a cloud entity to support the second cloud controller to deploy and manage the cloud service.